A Better Future.

Hi, I’m Tanel, an human experience architect on a mission to employ design in enabling healthier, culturally richer and more sustainable societies.

Selected Projects

Teaching sustainable habits, one step at a time

Effectify is a personal green lifestyle coaching application & gamified employee engagement platform. It is a free app and website that nudges users towards a more sustainable lifestyle. Cleverly designed using psychology and gamification, it engages the environmentally minded in green lifestyle, and provides and effective employee engagement tool for businesses.

Self-initiated Team: Kristiina Kerge, Tõnu Kerge, Joonas Kerge Role: Founder, designer, visionary More:

Enabling cultural proliferiation

Hooandja is the biggest crowdfunding platform in Eastern Europe for cultural and civil society projects. With a nearly thousand successful campaigns, it has established the crowdfunding paradigm in the region, and has become the go-to funding solution for local creatives. As a co-founder, I've been responsible for platform's features and design, promotional materials and infographics.

Self-initiated Team: Henri Laupmaa, Halina Mugame Role: Co-Founder, design lead More:


Kuhuviia is a web application mapping public trash bins and recycling points. It is an everyday tool for the environmentally-minded that helps to find the responsible way of getting rid of unnessecery things.

Self-initiated Team: Kristiina Kerge, Tõnu Kerge, Joonas Kerge Role: Design lead More:


BillFuel was a hassle free invoicing service. It allowed individuals issue invoices without the need to have their own registered companies.

Self-initiated Team: Margus Palu, Andreas Wagner Role: Co-Founder, design lead More:

Consulting and design for Creatomus House Configurator

Creatomus is startup that provides a browser-based 3D application for designing and configuring prefabricated houses. We mapped down prospective users, user journeys and created series of design proposals for Creatomus' testing, features and interface design.

For: Creatomus Team: Jaanus Sakkis Role: Interaction & visual design More:

Making politics sexy

This multi-year project was carried out in close collaboration with Praxis staff. It became both one of the initiators as well as an output for a long introspective process inside Praxis, during which the think-tank reimagined itself from a political studies centre to a proactive pioneer in all topics regarding government. We conducted workshops, employed tens of trainees and set up a new culture of storytelling and visualisation.

For: Praxis Team: Eneli Mikko, Hille Hinsberg Role: Information architecture, concept, interaction & visual design More:

UX analysis and visual design for the Estonian European Union Presidency 2018 preparations website

For: The Republic of Estonia Government Office Team: Tiina Urm, Urmas Aavasalu, Villu Varjas Role: Information architecture, prototyping, interaction & visual design

Interaction and visual design for Meieraha web app

For: “Compass” center Armenia Team: Hille Hinsberg, Konstantin Tretjakov Role: Interaction & visual design More: Gyumri Budget

UX analysis and prototype for a dialysis quality monitoring app

For: Optofluid Technologies Team: Keit Ein Role: User research, interaction design, prototyping More: Optofluid Tech website

UX analysis and design for crowd investment platform Fundwise

For: Fundwise Team: Kärt Einasto, Stoneful Role: User research, prototyping More:

UX analysis and design for the new Tallinn City Tourism responsive website

For: Tallinn City Tourism Office Team: Indrek Sirkel, Jan Tomson, Wiseman Interactive Role: User reseach, Information architecture More:

TEDxTallinn conference identity & design, Guest Experience team lead

Self-initiated Team: Oliver Kadak, Madis Sein Role: Co-Founder, Service & visual design More:

UX analysis and design for the Estonian Academy of Arts website

For: The Estonian Academy of Arts Team: Epp Õlekõrs, Solveig Jahnke Role: User research, information architecture, interaction design More:

Meieraha Tax Calculator, a web application to see what the government does with your tax money

For: Praxis Team: Hille Hinsberg, Paul Tammet, René Lasseron, Konstantin Tretjakov Role: Interaction design More: Meieraha Maksukalkulaator

Kodupilt, an interactive infographic comparing Estonian local governments

For: Praxis Role: Interaction Design More: Kodupilt

Valitsemise Valvurid, a web application tracking the fulfilment of coalition promises

For: Praxis, ERR (Estonian Public Broadcasting) Team: Hille Hinsberg, Siim Lerg Role: Interaction & visual design More: Valitsemise Valvurid

Interactive Calendar for the Elderly

School Prjoject Team: Rene Rebane, Birgit Pulk, Kristi Rummel Role: User Research, interaction design, prototyping

Work Experience

I've been designing digital experiences for nearly 20 years. Initially learning-by-making, my fascination in humans, psychology, art, architecture and technology progressed into a profession of an experience designer.

I see Design as a powerful tool affecting the way we lead our lives as individuals, and as a society. Throughout years, I’ve been incredibly lucky to be surrounded by people who have allowed me to realise this tool in provoking political, cultural and environmental change.

I’m mostly involved in project-based collaborations, but also a handful of startups and non-profits. For the past few years, I've been helping to run an international Interaction Design master's program at EKA.

Academic Work & Talks

From simple websites and applications to interactive fridges, social campaigns, AI companions and automated homes, I’ve had the privilege to oversee and mentor over 150 student design projects in all major universities in Estonia.

2017 Fall – … head of Interaction Design MA, the Estonian Academy of Arts
2018 Fall head of Interaction Design MA, the Estonian Academy of Arts
2014 – 2017 Fall Interaction Design, Tallinn University of Technology
2017 Fall Introduction to Interaction Design (workshop), Estonian Entrepreneurship University of Applied Sciences
2017 Fall User Centered Design — Fad or Future? (talk), Clear Communication Conference 2017
2016 Spring – Fall Interaction Design MA program council, Estonian Academy of Arts
2016 Summer Crash Course to UX Design (seminar), Digital Creative Media Incubator DIGIX
2016 Spring How Design Guides our Beliefs & Behaviour (talk), Clear Communication Seminar
2015 Spring Interaction Design, Estonian Academy of Arts
2014 Fall User Centered Infographics (Workshop), Estonian Academy of Arts & Praxis
2014 Autumn Interactive Design, Estonian Academy of Arts
2013 Winter The Importance of UX Design in Rapidly Developing Companies (Talk), Design Day at Tehnopol
2013 Fall, 2011 Fall Introduction to Web Design, University of Tartu
2013 Fall My Journey as a Designer (Talk), Tallinn Young Entrepreneurs Day
2013 Autumn Visual Design Essentials, University of Tartu
2012 Autumn Designing for Screen (Workshop), Tallinn University
2012 Autumn Concepts for the new EAA website (Workshop), Estonian Academy of Arts
2011 Autumn Web Design II, Estonian Academy of Arts
2010 Fall Web Design I, Estonian Academy of Arts
2010 Fall User Interface Design (Talk), College of Information Technology


Verifying the Application of Online Gamification Methods to Introduce Pro-Environmental Behaviour

Master's Thesis, University of Tartu, 2013
More: Excerpt

Honours & Awards

Clear Communication Award, Special Mention in Clear Communication Promoter category

Issued by The Institute of the Estonian Language in 2015

Environmental Act of the Year

Issued by The Estonian Ministry of the Environment in 2015

Estonian Design Award 2014 Silver in Screen Graphics

For Eesti Laul 2014
Issued by Estonian Design Centre, ADC*Estonia in 2014

Postimees' Cultural Locomotive of the Year

For Hooandja
Issued by The Estonian Ministry of the Environment in 2014

Estonian Civil Pioneer of the Year

For Hooandja
Issued by the Network of Estonian Nonprofit Organisations in 2013

Estonia's Best E-service in the Citizen Involvement Category

For Hooandja
Issued by the Estonian Information System Authority, World Summit Award in 2013

Winner of IACC15 Hackathon in Brasília, Brazil

For Aybolit
Issued by Transparency International in 2012

Estonian Design Award 2012 Bronze (best in category) in Web Application Design

For Valitsemise Valvurid
Issued by Estonian Design Centre, ADC*Estonia in 2012

Audience Choice Award at Garage48 Public Services

Issued by the Garage48 Foundation in 2011