Tanel Kärp

User Experience Designer, Consultant & Mentor.
Specialised in User Research, Information Architecture, Interaction Design, Visual Design & Prototyping.
Available for project-based collaborations. Contact via LinkedIn.

Education & Training

2016 Finalist in Climate-KIC Accelerator, The European Institute of Innovation & Technology
2013 Master of Arts Cum Laude in Design & Development of Virtual Environments, University of Tartu
2010 Bachelor of Arts in Graphic Design, Estonian Academy of Arts

Academic Work & Talks

2017 Fall – … Interaction Design MA program manager, Estonian Academy of Arts
2017 – 2014 Fall Interaction Design, Tallinn University of Technology
2017 Fall Introduction to Interaction Design (workshop), Estonian Entrepreneurship University of Applied Sciences
2017 Fall User Centered Design — Fad or Future? (talk), Clear Communication Conference 2017
2016 Spring – Fall Interaction Design MA program council, Estonian Academy of Arts
2016 Summer Crash Course to UX Design (seminar), Digital Creative Media Incubator DIGIX
2016 Spring How Design Guides our Beliefs & Behaviour (talk), Clear Communication Seminar
2015 Spring Interaction Design, Estonian Academy of Arts
2014 Fall User Centered Infographics (Workshop), Estonian Academy of Arts & Praxis
2014 Autumn Interactive Design, Estonian Academy of Arts
2013 Winter The Importance of UX Design in Rapidly Developing Companies (Talk), Design Day at Tehnopol
2013 Fall, 2011 Fall Introduction to Web Design, University of Tartu
2013 Fall My Journey as a Designer (Talk), Tallinn Young Entrepreneurs Day
2013 Autumn Visual Design Essentials, University of Tartu
2012 Autumn Designing for Screen (Workshop), Tallinn University
2012 Autumn Concepts for the new EAA website (Workshop), Estonian Academy of Arts
2011 Autumn Web Design II, Estonian Academy of Arts
2010 Fall Web Design I, Estonian Academy of Arts
2010 Fall User Interface Design (Talk), College of Information Technology


Verifying the Application of Online Gamification Methods to Introduce Pro-Environmental Behaviour

Master's Thesis, University of Tartu, 2013
More: Excerpt

Ongoing Projects


A personal green lifestyle coaching application & gamified employee engagement platform. Effectify is a free app and website that nudges users towards a more sustainable lifestyle. Cleverly designed using psychology and gamification, it engages the environmentally minded in green lifestyle, and provides and effective employee engagement tool for businesses.

Self-initiated Team: Kristiina Kerge, Tõnu Kerge, Joonas Kerge Role: Founder, designer, visionary More: Effectify.me


Hooandja is the biggest crowdfunding platform in Eastern Europe for cultural and civil society projects. With hundreds of successful campaigns, we have established the crowdfunding paradigm in the region, and have become the go-to funding solution for local creatives.

Self-initiated Team: Henri Laupmaa, Halina Mugame Role: Co-Founder, design lead More: Hooandja.ee


BillFuel is a hassle free invoicing service. It allows individuals issue invoices without the need to have their own registered company.

Self-initiated Team: Margus Palu, Andreas Wagner Role: Co-Founder, design lead More: BillFuel.me


Kuhuviia is a web application mapping public trash bins and recycling points. It is an everyday tool for the environmentally-minded that helps to find the responsible way of getting rid of unnessecery things.

Self-initiated Team: Kristiina Kerge, Tõnu Kerge, Joonas Kerge Role: Design lead More: Kuhuviia.ee

Selected Projects 2016–2001

Consulting and design for Creatomus House Configurator

Creatomus is startup that provides a browser-based 3D application for designing and configuring prefabricated houses. We mapped down prospective users, user journeys and created series of design proposals for Creatomus' testing, features and interface design.

For: Creatomus Team: Jaanus Sakkis Role: Interaction & visual design More: Creatomus.com

An infographic celebrating Hooandja highlights

In summer 2016, Hooandja celebrates its fourth aniverssary. To celebrate the feat, we designed a small infograph that presents some of our favourite campaings on the highly successful crowdfunding platfrom.

Self-initiated More: Hooandja Hetked

A new website for Praxis, the biggest socio-economical think-tank in the region

This multi-year project was carried out in close collaboration with Praxis staff. It became both one of the initiators as well as an output for a long introspective process inside Praxis, during which the think-tank reimagined itself from a political studies centre to a proactive pioneer in all topics regarding government. We conducted workshops, employed tens of trainees and set up a new culture of storytelling and visualisation.

For: Praxis Team: Eneli Mikko Role: Information architecture, concept, interaction & visual design More: Praxis.ee

UX analysis and visual design for the Estonian European Union Presidency 2018 preparations website

For: The Republic of Estonia Government Office Team: Tiina Urm, Urmas Aavasalu, Villu Varjas Role: Information architecture, prototyping, interaction & visual design

Interaction and visual design for Meieraha 2.0 web app

For: “Compass” center Armenia Team: Hille Hinsberg, Konstantin Tretjakov Role: Interaction & visual design More: Gyumri Budget

UX analysis and prototype for a dialysis quality monitoring app

For: Optofluid Technologies Team: Keit Ein Role: User research, interaction design, prototyping More: Optofluid Tech website

UX analysis and design for crowd investment platform Fundwise

For: Fundwise Team: Kärt Einasto, Stoneful Role: User research, prototyping More: Fundwise.me

UX analysis and design for the new Tallinn City Tourism responsive website

For: Tallinn City Tourism Office Team: Indrek Sirkel, Jan Tomson, Wiseman Interactive Role: User reseach, Information architecture More: Visittallinn.ee

TEDxTallinn conference identity & design, Guest Experience team lead

Self-initiated Team: Oliver Kadak, Madis Sein Role: Co-Founder, Service & visual design More: TEDxTallinn.org

UX analysis and design for the Estonian Academy of Arts website

For: The Estonian Academy of Arts Team: Epp Õlekõrs, Solveig Jahnke Role: User research, information architecture, interaction design More: Artun.ee

Meieraha Tax Calculator, a web application to see what the government does with your tax money

For: Praxis Team: Hille Hinsberg, Paul Tammet, René Lasseron, Konstantin Tretjakov Role: Interaction design More: Meieraha Maksukalkulaator

An infographic celebrating 100 campaigns at Hooandja

Self-initiated More: Hooandja 100

Kodupilt, an interactive infographic comparing Estonian local governments

For: Praxis Role: Interaction Design More: Kodupilt

Valitsemise Valvurid, a web application tracking the fulfilment of coalition promises

For: Praxis, ERR (Estonian Public Broadcasting) Team: Hille Hinsberg, Siim Lerg Role: Interaction & visual design More: Valitsemise Valvurid

Interactive Calendar for the Elderly

School Prjoject Team: Rene Rebane, Birgit Pulk, Kristi Rummel Role: User Research, interaction design, prototyping

Honours & Awards


Clear Communication Award, Special Mention in Clear Communication Promoter category

For Praxis.ee
Issued by The Institute of the Estonian Language

Environmental Act of the Year

For Kuhuviia.ee
Issued by The Estonian Ministry of the Environment


Estonian Design Award 2014 Silver in Screen Graphics

For Eesti Laul 2014
Issued by Estonian Design Centre, ADC*Estonia

Postimees' Cultural Locomotive of the Year

For Hooandja
Issued by The Estonian Ministry of the Environment


Estonian Civil Pioneer of the Year

For Hooandja
Issued by the Network of Estonian Nonprofit Organisations

Estonia's Best E-service in the Citizen Involvement Category

For Hooandja
Issued by the Estonian Information System Authority, World Summit Award


Winner of IACC15 Hackathon in Brasília, Brazil

For Aybolit
Issued by Transparency International

Estonian Design Award 2012 Bronze (best in category) in Web Application Design

For Valitsemise Valvurid
Issued by Estonian Design Centre, ADC*Estonia


Audience Choice Award at Garage48 Public Services

For Meieraha.ee
Issued by the Garage48 Foundation