Hi, I’m Tanel, an human experience architect on a mission to employ design in enabling healthier, culturally richer and more sustainable societies.
Teaching sustainable habits, one step at a time
Effectify is a personal green lifestyle coaching application & gamified employee engagement platform. It is a free app and website that nudges users towards a more sustainable lifestyle. Cleverly designed using psychology and gamification, it engages the environmentally minded in green lifestyle, and provides and effective employee engagement tool for businesses.
Self-initiatedTeam: Kristiina Kerge, Tõnu Kerge, Joonas KergeRole: Founder, designer, visionaryMore: Effectify.me
Enabling cultural proliferiation
Hooandja is the biggest crowdfunding platform in Eastern Europe for cultural and civil society projects. With a nearly thousand successful campaigns, it has established the crowdfunding paradigm in the region, and has become the go-to funding solution for local creatives. As a co-founder, I've been responsible for platform's features and design, promotional materials and infographics.
Self-initiatedTeam: Henri Laupmaa, Halina MugameRole: Co-Founder, design leadMore: Hooandja.ee
Kuhuviia is a web application mapping public trash bins and recycling points. It is an everyday tool for the environmentally-minded that helps to find the responsible way of getting rid of unnessecery things.
Self-initiatedTeam: Kristiina Kerge, Tõnu Kerge, Joonas KergeRole: Design leadMore: Kuhuviia.ee
BillFuel was a hassle free invoicing service. It allowed individuals issue invoices without the need to have their own registered companies.
Self-initiatedTeam: Margus Palu, Andreas WagnerRole: Co-Founder, design leadMore: BillFuel.me
Consulting and design for Creatomus House Configurator
Creatomus is startup that provides a browser-based 3D application for designing and configuring prefabricated houses. We mapped down prospective users, user journeys and created series of design proposals for Creatomus' testing, features and interface design.
For: CreatomusTeam: Jaanus SakkisRole: Interaction & visual designMore: Creatomus.com
Making politics sexy
This multi-year project was carried out in close collaboration with Praxis staff. It became both one of the initiators as well as an output for a long introspective process inside Praxis, during which the think-tank reimagined itself from a political studies centre to a proactive pioneer in all topics regarding government. We conducted workshops, employed tens of trainees and set up a new culture of storytelling and visualisation.
Valitsemise Valvurid, a web application tracking the fulfilment of coalition promises
For: Praxis, ERR (Estonian Public Broadcasting)Team: Hille Hinsberg, Siim LergRole: Interaction & visual designMore: Valitsemise Valvurid
Interactive Calendar for the Elderly
School PrjojectTeam: Rene Rebane, Birgit Pulk, Kristi RummelRole: User Research, interaction design, prototyping
I've been designing digital experiences for nearly 20 years. Initially learning-by-making, my fascination in humans, psychology, art, architecture and technology progressed into a profession of an experience designer.
I see Design as a powerful tool affecting the way we lead our lives as individuals, and as a society. Throughout years, I’ve been incredibly lucky to be surrounded by people who have allowed me to realise this tool in provoking political, cultural and environmental change.
I’m mostly involved in project-based collaborations, but also a handful of startups and non-profits. For the past few years, I've been helping to run an international Interaction Design master's programat EKA.
Academic Work & Talks
From simple websites and applications to interactive fridges, social campaigns, AI companions and automated homes, I’ve had the privilege to oversee and mentor over 150 student design projects in all major universities in Estonia.
2017 Fall – … head of Interaction Design MA, the Estonian Academy of Arts2018 Fall head of Interaction Design MA, the Estonian Academy of Arts2014 – 2017 Fall Interaction Design, Tallinn University of Technology2017 Fall Introduction to Interaction Design (workshop), Estonian Entrepreneurship University of Applied Sciences2017 Fall User Centered Design — Fad or Future? (talk), Clear Communication Conference 20172016 Spring – Fall Interaction Design MA program council, Estonian Academy of Arts2016 Summer Crash Course to UX Design (seminar), Digital Creative Media Incubator DIGIX2016 Spring How Design Guides our Beliefs & Behaviour (talk), Clear Communication Seminar2015 Spring Interaction Design, Estonian Academy of Arts2014 Fall User Centered Infographics (Workshop), Estonian Academy of Arts & Praxis2014 Autumn Interactive Design, Estonian Academy of Arts2013 Winter The Importance of UX Design in Rapidly Developing Companies (Talk), Design Day at Tehnopol2013 Fall, 2011 Fall Introduction to Web Design, University of Tartu2013 Fall My Journey as a Designer (Talk), Tallinn Young Entrepreneurs Day2013 Autumn Visual Design Essentials, University of Tartu2012 Autumn Designing for Screen (Workshop), Tallinn University2012 Autumn Concepts for the new EAA website (Workshop), Estonian Academy of Arts2011 Autumn Web Design II, Estonian Academy of Arts2010 Fall Web Design I, Estonian Academy of Arts2010 Fall User Interface Design (Talk), College of Information Technology
Verifying the Application of Online Gamification Methods to Introduce Pro-Environmental Behaviour
Master's Thesis, University of Tartu, 2013 More: Excerpt
Honours & Awards
Clear Communication Award, Special Mention in Clear Communication Promoter category
Issued by The Institute of the Estonian Language in 2015
Environmental Act of the Year
Issued by The Estonian Ministry of the Environment in 2015
Estonian Design Award 2014 Silver in Screen Graphics
For Eesti Laul 2014
Issued by Estonian Design Centre, ADC*Estonia in 2014
Postimees' Cultural Locomotive of the Year
Issued by The Estonian Ministry of the Environment in 2014
Estonian Civil Pioneer of the Year
Issued by the Network of Estonian Nonprofit Organisations in 2013
Estonia's Best E-service in the Citizen Involvement Category
Issued by the Estonian Information System Authority, World Summit Award in 2013
Winner of IACC15 Hackathon in Brasília, Brazil
Issued by Transparency International in 2012
Estonian Design Award 2012 Bronze (best in category) in Web Application Design
For Valitsemise Valvurid
Issued by Estonian Design Centre, ADC*Estonia in 2012
Audience Choice Award at Garage48 Public Services
Issued by the Garage48 Foundation in 2011